The influence of facial hair on impression formation

J. Ann Reed1, Elizabeth M. Blunk2
1The University of Texas at Austin, United States
2Southwest Texas State University, United States
Cite this article:  Reed, J.A., & Blunk, E.M (1990). The influence of facial hair on impression formation. Social Behavior and Personality: An international journal, 18, 169-176.

Volume 18 Issue 1 | e607 | Published: February 1990 | DOI: https://doi.org/10.2224/sbp.1990.18.1.169

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The influence of facial hair on the perception of a job applicant by persons in business was examined in this study. Subjects were 228 persons in management positions who made hiring decisions. Subjects were shown ink sketches of six male job applicants. The sketches varied on three facial hair dimensions-clean shaven, moustached, and bearded. Sketches were evaluated on semantic differential scales. Results indicated consistently more positive perceptions of social/physical attractiveness, personality, competency, and composure for men with facial hair.


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