Transmitting stereotype-relevant information in conversation: Evidence from Chinese undergraduates

Yongping Zhao1, Yufang Zhao1, Jinfu Zhang1
1Faculty of Psychology, Southwest University, People’s Republic of China
Cite this article:  Zhao, Y., Zhao, Y., & Zhang, J. (2016). Transmitting stereotype-relevant information in conversation: Evidence from Chinese undergraduates. Social Behavior and Personality: An international journal, 44(7), 1069-1078.

Volume 44 Issue 7 | e5382 | Published: August 2016 | DOI: https://doi.org/10.2224/sbp.2016.44.7.1069

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In the field of communication, previous researchers who employed the serial reproduction method have mainly used written communication and fictional story assessment techniques. To extend the literature, we conducted 2 studies to explore the communication of stereotype-relevant information using the face-to-face oral serial reproduction method. A research report containing stereotypical information about Tchambuli men (Study 1, N = 40), and a fictional story containing stereotypical information about a football player (Study 2, N = 40), were transmitted through 10 separate chains involving 4 people each. Results in both studies showed that people transmitted more stereotype-consistent than stereotype-inconsistent information, regardless of whether they were retelling a research report or a fictional story. Thus, face-to-face oral serial communication contributes to the maintenance of shared stereotypes.

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