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How internal marketing can cultivate psychological empowerment and enhance employee performance

Qing Yao (University of Science and Technology Beijing), Rong Chen (Tsinghua University), Guoliang Cai (Department of Marketing, School of Economics and Management, Tsinghua University)


We examined the impact of psychological empowerment on employee loyalty, satisfaction, and task performance with survey data from 617 employees of a petrochemical company in China. Results based on a structural equation model showed that psychological empowerment had a significant positive effect on both employee loyalty and task performance, which was partially mediated by employee satisfaction. In addition, we found that psychological empowerment was significantly and positively influenced by each dimension of internal marketing.

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