How internal marketing can cultivate psychological empowerment and enhance employee performance

Qing Yao1, Rong Chen2, Guoliang Cai3
1Department of Business Administration, Dongling School of Economics and Management, University of Science and Technology Beijing, People’s Republic of China
2Department of Marketing, School of Economics and Management, Tsinghua University, People’s Republic of China
3Guoliang Cai is a doctoral student of Marketing Tsinghua University., Department of Marketing, School of Economics and Management, Tsinghua University, People’s Republic of China
Cite this article:  Yao, Q., Chen, R., & Cai, G. (2013). How internal marketing can cultivate psychological empowerment and enhance employee performance. Social Behavior and Personality: An international journal, 41(4), 529-538.

Volume 41 Issue 4 | e2896 | Published: May 2013 | DOI: https://doi.org/10.2224/sbp.2013.41.4.529

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We examined the impact of psychological empowerment on employee loyalty, satisfaction, and task performance with survey data from 617 employees of a petrochemical company in China. Results based on a structural equation model showed that psychological empowerment had a significant positive effect on both employee loyalty and task performance, which was partially mediated by employee satisfaction. In addition, we found that psychological empowerment was significantly and positively influenced by each dimension of internal marketing.

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