Effects on mood of activating the private versus the collective self

Seung-A Annie Jin1
1Department of Communication, Boston College, United States
Cite this article:  Jin, S.-A. A. (2012). Effects on mood of activating the private versus the collective self. Social Behavior and Personality: An international journal, 40(2), 189-194.

Volume 40 Issue 2 | e2474 | Published: February 2012 | DOI: https://doi.org/10.2224/sbp.2012.40.2.189

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The effect on exergamers’ postgame mood of activating the private versus the collective self was investigated in 2 experiments. In Experiment 1 I found that group playing induces greater pleasure than individual playing. In Experiment 2 I used a 2 (chronic independent self-construals: high versus low) x 2 (activated self: private versus collective) between-subjects factorial design, and found a significant interaction between chronic self-construals and the activated self. Exergamers high in independent self-construals displayed more negative affective responses to defeat when the private self was activated than when the collective self was activated. In contrast, those low in independent self-construals showed no difference regardless of the activated self.

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