Conclusion explicitness in message communication: The roles of NFC and knowledge in attitude formation

Danny T. Kao1
1Shih Chien University, Taiwan
Cite this article:  Kao, D. (2007). Conclusion explicitness in message communication: The roles of NFC and knowledge in attitude formation. Social Behavior and Personality: An international journal, 35, 819-826.

Volume 35 Issue 6 | e1614 | Published: July 2007 | DOI: https://doi.org/10.2224/sbp.2007.35.6.819

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The impact of need for cognition (NFC) and knowledge on the relationship between conclusion explicitness and attitude formation was examined in this study. A total of 360 undergraduate students participated in the experiment. Results showed that while high-NFC individuals engender more favorable attitudes toward the implicitly concluded message than the explicitly concluded message, low-NFC individuals engender more favorable attitudes toward the explicitly concluded message than the implicitly concluded message. In addition, low-knowledge individuals engender more favorable attitudes toward the implicitly concluded message than the explicitly concluded message; however, conclusion explicitness does not affect the attitudes of high-knowledge individuals. Furthermore, conclusion explicitness does not affect the attitudes of high-NFC individuals with high knowledge toward the incoming message. Contrarily, low-NFC individuals with low knowledge engender more favorable attitudes toward the explicitly concluded message than the implicitly concluded message.

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