Social concerns and willingness to support charities

Jane Lu Hsu1, Guan-Yu Liang2, Chih-Ping Tien3
1National Chung Hsing University, Taiwan
2National Kaohsiung First University of Science and Technology, Taiwan
3National Central University, Taiwan
Cite this article:  Hsu, J. L., Liang, G.-Y., & Tien, C.-P. (2005). Social concerns and willingness to support charities. Social Behavior and Personality: An international journal, 33(2), 189-200.

Volume 33 Issue 2 | e1390 | Published: March 2005 | DOI: https://doi.org/10.2224/sbp.2005.33.2.189

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The market for charitable donations has its own functional systems. Well-known charities prevail by seeking donations and the competition can be intense. In this study we examine the factors affecting consumers’ concerns about charitable donations and willingness to continue to support charities. Based on the results of this study, television and newspapers/magazines are major sources whence consumers gather charity information. The reputations of charities and the types of recipients are critical in gaining donors’ trust to continue to support the organizations. How well the charities are managed financially is less of a concern. Donation intentions can be increased if more relevant information is available to potential donors.

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