Implicit and explicit attitudes of Chinese youth toward the second-generation rich

Yuanyan Hu1, Najam ul Hasan Abbasi2, Shuang Wang3, Yao Zhou4, Ting Yang5, Yang Zhang3
1Laboratory of Emotion and Mental Health and School of Education, Chongqing University of Arts and Sciences, People’s Republic of China
2Department of Psychology, Department of Psychology, International Islamic University, Islamabad and University of Sindh, Pakistan
3Department of Psychology, Soochow University, People’s Republic of China
4School of Education, Chongqing University of Arts and Sciences, People’s Republic of China
5Department of Education, Nanchang Normal University, People’s Republic of China
Cite this article:  Hu, Y., Abbasi, N. u. H., Wang, S., Zhou, Y., Yang, T., & Zhang, Y. (2017). Implicit and explicit attitudes of Chinese youth toward the second-generation rich. Social Behavior and Personality: An international journal, 45(3), 427-440.

Volume 45 Issue 3 | e5775 | Published: April 2017 | DOI: https://doi.org/10.2224/sbp.5775

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We investigated the implicit attitudes of Chinese youth towards the second-generation rich, and the relationship of these with their explicit attitudes. Participants were 119 undergraduate students (58 men and 61 women). Using the Semantic Differential Measure and the Feeling Thermometer Scale, we examined the participants’ explicit attitudes, and we used the Implicit Association Test to assess their implicit attitudes toward the second-generation rich. Results showed that the participants did not show a negative implicit attitude towards the secondgeneration rich. However, the participants exhibited a negative explicit attitude toward the second-generation rich. These results are consistent with previous research. This suggests that the second-generation rich can take advantage of these findings and project a more positive image of themselves to other people in China.

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