Information disclosure, social responsibility, trust, and attitude affect loyalty to housing agents

Chun-Chang Lee1, Yun-Ling Wu1, Wen-Hsin Huang1, Yu-Chen Lee1, Pei-Ru Chen1, Hsin-Rou Lee1, Ya-Wen Chang1
1Department of Real Estate Management, National Pingtung University, Taiwan
Cite this article:  Lee, C.-C., Wu, Y.-L., Huang, W.-H., Lee, Y.-C., Chen, P.-R., Lee, H.-R., & Chang, Y.-W. (2016). Information disclosure, social responsibility, trust, and attitude affect loyalty to housing agents. Social Behavior and Personality: An international journal, 44(5), 717-726.

Volume 44 Issue 5 | e4971 | Published: June 2016 | DOI: https://doi.org/10.2224/sbp.2016.44.5.717

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We applied a linear structural equation model to explore the impact of information disclosure, social responsibility, trust, and attitude on consumers’ loyalty to housing agents. Participants were 466 consumers and potential consumers of housing agency industry services, who completed a survey assessing the variables of interest. Results showed that information disclosure had a direct and significant impact on trust, and an indirect impact on trust through the mediator of corporate social responsibility (CSR), and that trust had an indirect and significant impact on loyalty through the mediator of attitude. The structural relationships among information disclosure, CSR, trust, and attitude should be acknowledged when discussing consumers’ loyalty to housing agents.

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