The impact of product regret on repurchase intention

Ya Ping Chang1, Yin Gao1, Dong Hong Zhu2
1School of Management, Huazhong University of Science and Technology, People’s Republic of China
2School of Management, Huazhong University of Science and Technology, People’s Republic of China
Cite this article:  Chang, Y. P., Gao, Y., & Zhu, D. H. (2015). The impact of product regret on repurchase intention. Social Behavior and Personality: An international journal, 43(8), 1347-1360.

Volume 43 Issue 8 | e4519 | Published: September 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.8.1347–1360

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

We examined the impact of product regret on consumers’ repurchase intention and also the moderating effect of consumers’ power state on the relationship between product regret and attribution, through an empirical survey with 203 participants. Results showed that product regret influenced repurchase intention through an attribution tendency toward product regret or a lack thereof. In addition, power state moderated the relationship between product regret and attribution. High-power consumers exhibit approach-related affect and an external attribution tendency, which is associated with a lower repurchase intention. In contrast, low-power consumers exhibit avoidance-related affect and an internal attribution tendency, which is not associated with a significant change in repurchase intention. Managerial implications and practical suggestions with regard to price discounts and consumer identity are discussed.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.