Performance evaluation criteria for personal trainers: An analytical hierarchy process approach

Wen-Yu Chiu1, Yuan-Duen Lee1, Tsai-Yuan Lin1
1Chang Jung Christian University, Taiwan
Cite this article:  Chiu, W.-Y., Lee, Y.-D., & Lin, T.-Y. (2010). Performance evaluation criteria for personal trainers: An analytical hierarchy process approach. Social Behavior and Personality: An international journal, 38(7), 895-906.

Volume 38 Issue 7 | e2045 | Published: August 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.7.895

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Not only are personal trainers the face of the personal fitness industry, they also generate a significant portion of revenue in this multi-billion dollar business. It is therefore essential to produce the best possible personnel. In order to assist the industry in selecting the best trainers, we developed a preliminary personal trainer evaluation system based on a survey of experts. The analytic hierarchy process (AHP) method was then applied to the system. Of the three major dimensions – achievement, teaching, and service results – achievement results, which include course sales and team achievement, were identified as the most important.

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