Effect of advance explanations on customer-perceived justice, satisfaction and loyalty improvement

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Jen-Hung Huang
Chia-Yen Lin
Cite this article:  Huang, J., & Lin, C. (2008). Effect of advance explanations on customer-perceived justice, satisfaction and loyalty improvement. Social Behavior and Personality: An international journal, 36(1), 65-66.


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Providing explanation in mitigating employee response to negative events has been widely discussed and used as an economic tool in organizational behavior (e.g., Gilliland, 1994). This concept was applied examining the advance/postexplanation effect with 300 samples in a service industry. The result, based on ANOVA analysis, indicates that the advance explanation effect on enhancing customer-perceived justice, satisfaction and loyalty is powerful and significant (Table 1).

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Appreciation is due to anonymous reviewers.

Chia-Yen Lin, PhD Candidate, Graduate Institute of Management Science, National Chiao Tung University, P.O. Box 33-383, Taipei City 10047, Taiwan R.O.C. Phone: +886-937 009 616; Email: [email protected]

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