Gender differences and color: Content and emotion of written descriptions

Heather Arthur1, Gail Johnson1, Adena Young1
1Texas A&M - Commerce, United States
Cite this article:  Arthur, H., Johnson, G., & Young, A. (2007). Gender differences and color: Content and emotion of written descriptions. Social Behavior and Personality: An international journal, 35, 827-834.

Volume 35 Issue 6 | e1615 | Published: July 2007 | DOI: https://doi.org/10.2224/sbp.2007.35.6.827

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In this study gender language differences in the written description of color were analyzed. The total number of words used, number of tertiary level terms used, and normative emotionality were assessed. Women were found to use more words to describe color than men. An interaction effect among gender and age was found for the number of tertiary level words used. A main effect of gender for total mean emotionality was found that was not ameliorated by age or education level.
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