Comparison conditions, comparison patterns and models of comparative behavior

Chien-Huang Lin1, Chia-Ching Tsai2
1National Central University, Taiwan
2I-Shou University, Taiwan
Cite this article:  Lin, C., & Tsai, C. (2007). Comparison conditions, comparison patterns and models of comparative behavior. Social Behavior and Personality: An international journal, 35, 761-776.

Volume 35 Issue 6 | e1610 | Published: July 2007 | DOI: https://doi.org/10.2224/sbp.2007.35.6.761

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The conditions that cause subjects to make comparisons and the comparison patterns that influence the results of comparisons were investigated. People make social or temporal-past or temporal-future comparisons when facing a condition of decision. The impact of self-esteem on the choices of comparison patterns was also investigated. Unlike past research, three comparison patterns were investigated and three comparative models that lead to self-perception and affects are proposed.
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