Application of Planned Behavior Theory to predicting volunteer enrollment by college students in a campus-based program

Morris A. Okun1, Erin S. Sloane2
1Arizona State University, United States
2Los Angeles Unified School District, United States
Cite this article:  Okun, M., & Sloane, E. (2002). Application of Planned Behavior Theory to predicting volunteer enrollment by college students in a campus-based program. Social Behavior and Personality: An international journal, 30, 243-250.

Volume 30 Issue 3 | e1170 | Published: May 2002 | DOI: https://doi.org/10.2224/sbp.2002.30.3.243

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The present study tested two hypotheses derived from the theory of planned behavior regarding volunteer enrollment by college students in a campus-based program. Undergraduates (N = 647) enrolled in eight sections of Introduction to Psychology received a recruitment message for volunteering through a campus-based program. Following exposure to the recruitment message, students completed a questionnaire and two months later the enrollment records of the campus-based program were checked. Consistent with the theory of planned behavior, attitude, subjective norm and perceived behavioral control predicted intent –  and intent, in turn, predicted volunteer enrollment in the campus-based program. However, less than 33% of the students with the maximum possible intention score of six subsequently enrolled to volunteer in the campus-based program.
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