Volume 47, Issue 11

November 2019

Reflective or impulsive buying or both? Evidence from the sport merchandise consumption context

Chen-Yueh Chen, Yi-Hsiu Lin, Chen-Yin Lee, Yen-Kuang Lin, Min-Chieh Chuang, Kuan-Nan Lee

Perceived uniqueness: Locus of control, social exclusion, and choice

Shichang Liang, Yaping Chang, XueBing Dong, Jinshan Wang