Mass media preferences in disaster: A study of Hurricane Danny

Community residents (N = 325) completed a survey which assessed their reliance on various media modalities (TV, Cable networks, Radio, Newspaper) in obtaining information/news during Hurricane Danny in July 1997. This unique major storm, which struck the Alabama-West Florida gulf coast, remained stationary for a period of three days and inundated the area with heavy rains. The results confirm prior research in the communication field on the media preferences of populations under stress during natural disasters.