Comparative analysis of perception of organization–public relationships in Chinese and Korean newspapers

You Na Hwang1, Soo Yon Suh2, Youngmi Kim3, Jae-Woong Yoo4
1NTIS Center, Korea Institute of Science and Technology Information, Republic of Korea
2International Cooperation Division, The Korean Food Promotion Institute, Republic of Korea
3Korea University Gifted Education Center, Seoul, Republic of Korea
4Department of Public Relations and Design, Eulji University, Republic of Korea
Cite this article:  Hwang, Y., Suh, S., Kim, Y., & Yoo, J. (2019). Comparative analysis of perception of organization–public relationships in Chinese and Korean newspapers. Social Behavior and Personality: An international journal, 47, e7854.

Volume 47 Issue 5 | e7854 | Published: May 2019 | DOI: https://doi.org/10.2224/sbp.7854

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We compared attitudes, dimensions, and perspectives related to organization–public relationships (OPR) as represented in articles published in major daily newspapers in China and South Korea. Content analysis showed more negative attitudes toward OPR for South Korean (17.4%) than for Chinese newspapers (3.4%). Control mutuality, trust, and satisfaction were found to be important dimensions. Face/favor was found to be an important dimension in Chinese OPR articles, where it appeared for three successive years (14.9%). In contrast, it did not appear at all in South Korean articles. The findings show that attitudes, dimensions, and perspectives related to OPR reporting in the press are subject to influence from sociocultural characteristics, suggesting that different results may be obtained for countries with different characteristics.

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