Thinness = beauty: Factors that influence women’s cognitive bias toward weight loss

Chia-Chan Chou1
1Department of Business Administration, Hsing Wu University of Science and Technology, Taiwan
Cite this article:  Chou, C.-C. (2018). Thinness = beauty: Factors that influence women’s cognitive bias toward weight loss. Social Behavior and Personality: An international journal, 46(6), 905-924.

Volume 46 Issue 6 | e7334 | Published: June 2018 | DOI: https://doi.org/10.2224/sbp.7334

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

I created a framework for prioritizing the factors that influence women’s cognitive bias toward slimness (WCBS), using multiple processes (modified Delphi method and analytic hierarchy process method) to overcome the limitation of using a single approach, and providing a visualization model to understand the problem and identify factors that influence WCBS. After 2 rounds of modified Delphi surveys and an analytic hierarchy process survey were completed by a panel of 16 experts, I constructed a model in which it was revealed that the priority (strength of influence) of the 4 identified WCBS dimensions was as follows: (1) mass media, (2) important others, (3) social factors, and (4) individual factors. My findings may help the mass media and educational institutions achieve social benefits by making accurate assessments and recommendations regarding WCBS.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.