Implicit need for affiliation and processing of emotional images: Event-related potential correlates

Implicit motives play an important role in the regulation of many basic cognitive processes, particularly in the stage of attention. We conducted a study with a sample of 58 college students to examine selective attention to emotional stimuli as a function of individual differences in the implicit need for affiliation (nAff). In an affective oddball paradigm, event-related potentials were recorded while participants viewed positive, neutral, and negative images of people. Results showed that individuals high in nAff elicited larger late positive potential amplitudes to negative images than those low in nAff did. These findings replicate and extend the results of a previous study focused on these relationships and provide additional information on the neural correlates of affiliation-related emotional information processing.