Interactive effects of perceived social exclusion and self-construal on recycling behavior

Ning Zhou1, Jinsong Huang2, Tao Wei2
1Department of Accounting, Beihang University, People’s Republic of China
2Department of Marketing, Beihang University, People’s Republic of China
Cite this article:  Zhou, N., Huang, J., & Wei, T. (2017). Interactive effects of perceived social exclusion and self-construal on recycling behavior. Social Behavior and Personality: An international journal, 45(3), 491-504.

Volume 45 Issue 3 | e6146 | Published: April 2017 | DOI: https://doi.org/10.2224/sbp.6146

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Findings from previous studies demonstrating the effects of perceived social exclusion on social behaviors have been inconsistent. We used self-construal as a moderator to test the effects of perceived social exclusion on recycling behavior. A survey of 606 participants was conducted in Beijing, China. Results show that, for the independent self-construal group, perceived social exclusion had significantly negative effects on their recycling attitudes and subjective norms; in contrast, for the interdependent self-construal group, significantly positive effects were identified. In addition, because of differences in their attitudes toward recycling, their subjective norms, and their perceived behavior control, there was a significant difference in recycling behavior between people with a predominantly independent self-construal and people with a predominantly interdependent self-construal. These findings fill gaps in the literature concerning the effects of perceived social exclusion on recycling behavior.

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