Communicator credibility: Trustworthiness defeats expertness

Louisa Lui1, Lionel Standing1
1Bishop's University, Canada
Cite this article:  Lui, L., & Standing, L. (1989). Communicator credibility: Trustworthiness defeats expertness. Social Behavior and Personality: An international journal, 17(2), 219-222.

Volume 17 Issue 2 | e587 | Published: August 1989 | DOI: https://doi.org/10.2224/sbp.1989.17.2.219

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

The credibility of a highly trustworthy communicator was compared with that of an expert. Participants (36 nuns) heard the same persuasive message concerning AIDS, presented under the guise of either a trustworthy source (a priest), an expert (a doctor), or a neutral source. The results showed that the trustworthy communicator was regarded as significantly more believable than the expert.


Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.