Classifying and profiling sports lottery gamblers: A cluster analysis approach

Hai Li1, Luke Lunhua Mao2, James Jianhui Zhang3, Jiaxi Xu1
1School of Economics and Management, Institute of Sport Industry Development, Shanghai University of Sport, People’s Republic of China
2Department of Health, Exercise, and Sports Sciences, The University of New Mexico, United States
3Department of Kinesiology, University of Georgia, United States
Cite this article:  Li, H., Mao, L. L., Zhang, J. J., & Xu, J. (2015). Classifying and profiling sports lottery gamblers: A cluster analysis approach. Social Behavior and Personality: An international journal, 43(8), 1299-1318.

Volume 43 Issue 8 | e4697 | Published: September 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.8.1299–1318

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We developed a typology of sports gamblers based on the Scale of Assessing Problem Gambling and then to describe the clusters we identified according to the demographic and behavioral characteristics of each. Participants (N = 4,980) were Chinese sports lottery players selected using a multistage sampling procedure. All participants completed the survey. Through cluster analyses, we identified 5 distinctive clusters of sports gamblers: casual players, escalated players, at-risk players, compulsive players, and problem players. A profiling analysis revealed that these 5 clusters differed in both terms of demographic and behavioral characteristics. This typology of sports gamblers provides diagnostic information that can be used by regulatory institutions to develop relevant intervention programs.

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