Impact of self-framing on decision making: Timing matters

Xiaobo Yu1, Hongning Zhang1, Xiaodong Yu2, Juli Zeng3
1School of Education, Anyang Normal University, People’s Republic of China
2The People's Bank of China Changchun Branch, People’s Republic of China
3Department of Military Psychology, Officers’ College of the Chinese People’s Armed Police Force, People’s Republic of China
Cite this article:  Yu, X., Zhang, H., Yu, X., & Zeng, J. (2015). Impact of self-framing on decision making: Timing matters. Social Behavior and Personality: An international journal, 43(4), 629-640.

Volume 43 Issue 4 | e4512 | Published: May 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.4.629

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Our aim was to extend the understanding of self-framing. Our focus was on the impact of self-framing on immediate and delayed decision making. Using cluster sampling, we recruited 350 university undergraduates who completed a self-framing measure adapted from the classic Asia disease problem scenario. The participants were randomly assigned to 2 groups: immediate decision making and delayed decision making. The results indicated that self-framing could influence participants’ decisions. In the immediate decision-making group, when the sure option was described (hedonic tone) more positively than the risk involved, the participants preferred the sure option. However, in the delayed decision-making group, self-framing had no significant impact on the decision made. The results showed that both timing (immediate decision or delayed decision) and self-framing had an impact on decision making, implying that immediate decision and delayed decision may have different cognitive mechanisms.

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