Collegiate athletic success and alumni generosity: Dispelling the myth

John F. Gaski1, Michael Etzel1
1University of Notre Dame, United States
Cite this article:  Gaski, J. F., & Etzel, M. (1984). Collegiate athletic success and alumni generosity: Dispelling the myth. Social Behavior and Personality: An international journal, 12(1), 29-38.

Volume 12 Issue 1 | e424 | Published: February 1984 | DOI: https://doi.org/10.2224/sbp.1984.12.1.29

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To examine the widely-accepted proposition that a university's successful athletic performance can evoke greater generosity on the part of its benefactors, analysis was conducted to measure the strength of the relationship between football or basketball success and several measures of monetary contributions for a number of major schools. The relative absence of significant results indicates that athletic performance and monetary donations are not closely related.
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