Visual attention as a function of sex and apparel of stimulus object: Who looks at whom?

Shirley M. Rosenwasser1, Vikki Adams1, Kathy Tansil1
1Southwest Texas State University, United States
Cite this article:  Rosenwasser, S. M., Adams, V., & Tansil, K. (1983). Visual attention as a function of sex and apparel of stimulus object: Who looks at whom?. Social Behavior and Personality: An international journal, 11, 11-16.

Volume 11 Issue 2 | e416 | Published: August 1983 | DOI: https://doi.org/10.2224/sbp.1983.11.2.11

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact
Fifty-one college students individually completed the Bem Sex Role Inventory and then viewed 22 slides. Unknown to the subjects the slide projector was connected to a computer which automatically recorded the amount of time the subject viewed each slide. The first and last slides were fillers. The remaining 20 slides were equally distributed among these categories: women clothed, women in bathing suits, men clothed and men in bathing suits. Men looked longer at both slide categories of women than the slides of men. Women, though, looked longest at slides of clothed women. The sex role categorizations were not significantly related to viewing times for either sex. The data are interpreted in terms of intrasex competitiveness and intersex attraction.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.