The power of motivation-goal fit in predicting entrepreneurial persistence

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Haifeng Zhao
Sibin Wu
Cite this article:  Zhao, H., & Wu, S. (2014). The power of motivation-goal fit in predicting entrepreneurial persistence. Social Behavior and Personality: An international journal, 42(8), 1345-1352.


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We employed a longitudinal approach and surveyed a sample of 90 nascent entrepreneurs to test our hypothesis that because entrepreneurs differ in both motivation and organizational goals, it is the fit between organizational goals and need for achievement that is a more powerful predictor of entrepreneurial persistence than is the combined effect of the 2. Our results support our hypothesis. Our findings contribute to both research on entrepreneurship and the theory of attraction–selection–attrition.

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