Influence of characteristics of the Internet of Things on consumer purchase intention

YaPing Chang1, XueBing Dong1, Wei Sun2
1School of Management, Huazhong Universtiy of Science and Technology, People’s Republic of China
2School of Management, Huazhong University of Science and Technology, People’s Republic of China
Cite this article:  Chang, Y., Dong, X., & Sun, W. (2014). Influence of characteristics of the Internet of Things on consumer purchase intention. Social Behavior and Personality: An international journal, 42(2), 321-330.

Volume 42 Issue 2 | e3445 | Published: March 2014 | DOI: https://doi.org/10.2224/sbp.2014.42.2.321

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We studied the mechanism of the influence of the Internet of Things (IOT) product characteristics on consumer purchase intention. The results of a survey of 360 consumers showed that 6 dimensions of IOT product characteristics influence purchase intention; namely connectivity, interactivity, telepresence, intelligence, convenience, and security. We found that customer experience was the key mediating variable in the relationship between IOT product characteristics and purchase intention. Connectivity, interactivity, telepresence, intelligence, convenience, and security all positively influenced purchase intention via functional experience. Furthermore, connectivity, telepresence, convenience, and security positively influenced purchase intention via emotional experience. Our findings in the study provide some points of reference for improvement of IOT product design.

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