Cognitive mediation of sex-role orientation

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Greg J. Neimeyer
Paul G. Banikiotes
Thomas Merluzzi
Cite this article:  Neimeyer, G., Banikiotes, P., & Merluzzi, T. (1981). Cognitive mediation of sex-role orientation. Social Behavior and Personality: An international journal, 9(1), 49-52.


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Seventy-two androgynous and sex-role stereotyped male undergraduates participated in a study which sought to explore the possible cognitive mediation of sex-role orientation. After reading a paragraph consisting of contrived thought listings of an individual considering the purchase of a car, Ss rated the individual on a set of 60 neutral and sex-typed bipolar constructs, each presented along 13-point Likert-type scales. It was predicted that: (1) Sex-role Stereotyped individuals would employ sex-typed constructs more frequently and more meaningfully (a) than they would utilize neutral constructs, and (b) than would their Androgynous counterparts; and (2) Androgynous individuals would employ neutral constructs more frequently and more meaningfully (a) than they would employ sex-typed constructs, and (b) than would their Sex-role Stereotyped counterparts. Results support all predictions with one exception: androgynous subjects employed sex-typed and neutral constructs with equal meaningfulness. Results were interpreted as lending support to the suggested cognitive mediation of sex-role orientation.
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