Fulfillment of sport spectator motives: The mediation effect of well-being

TzuShuo Ryan Wang1, Sophia D. Min2, Suk Kyu Kim2
1Department of Exercise Science and Sport Management, Kennesaw State University, United States
2Department of Kinesiology, University of Georgia - Athens, United States
Cite this article:  Wang, T. R., Min, S. D., & Kim, S. K. (2013). Fulfillment of sport spectator motives: The mediation effect of well-being. Social Behavior and Personality: An international journal, 41(9), 1421-1434.

Volume 41 Issue 9 | e3065 | Published: October 2013 | DOI: https://doi.org/10.2224/sbp.2013.41.9.1421

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

Spectator motives have been conventionally used to explain sport spectator behavior, such as word-of-mouth recommendations and revisit intention. A review of the literature suggests that the predictability of spectator motives is both inconsistent and context dependent. We proposed that these factors can be reconciled by directly examining the role of spectator well-being in the relationship between spectator motives and repatronage behavior. Our findings revealed that spectator well-being significantly mediates the effects of 5 motives, that is, achievement, aesthetics, knowledge, family, and escape, on sport spectator revisit intention and word-of-mouth recommendations. Future research directions are also discussed.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.