Does increasing attractive attributes lead to positive outcomes in a consumer context?

Shueh-Chin Ting1
1Department of Education, National University of Tainan, Taiwan
Cite this article:  Ting, S. (2012). Does increasing attractive attributes lead to positive outcomes in a consumer context?. Social Behavior and Personality: An international journal, 40, 985-992.

Volume 40 Issue 6 | e2731 | Published: July 2012 | DOI: https://doi.org/10.2224/sbp.2012.40.6.985

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

In terms of customer satisfaction, by giving a product or service attractive attributes, it is possible to create a new market and expand the share in an existing market, thus increasing profitability. However, there is a need for an examination of the attractive attributes, involving their quality and frequency of usage (quantity), that should be provided to customers at the time of purchase. The customer’s emotions of gratitude and guilt are investigated to explain why the effect of attractive attributes on customer delight is not always positive. Results suggest that the shape of the attractive curve in the model developed by Kano, Seraku, Takahasi, and Tsuji (1984) should be modified.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.