“My avatar behaves well and this feels right”: Ideal and ought selves in video gaming

Seung-A Annie Jin1
1Boston College, United States
Cite this article:  Jin, S. (2011). “My avatar behaves well and this feels right”: Ideal and ought selves in video gaming. Social Behavior and Personality: An international journal, 39, 1175-1182.

Volume 39 Issue 9 | e2203 | Published: October 2011 | DOI: https://doi.org/10.2224/sbp.2011.39.9.1175

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Prosocial and violent games were investigated in relation to empathy with avatars and amount of postgame donation. Participants who played a prosocial game demonstrated greater empathy, while those who played a violent game said they would donate a greater amount of money. Flow was found to be a function of the 3-way interaction between game type, self-perception, and regulatory focus. Higgins’s (1987) regulatory focus and self-discrepancy (1997) theories are used to explain the underlying theoretical mechanisms behind these results

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