Corporate social responsibility: Consumer behavior, corporate strategy, and public policy

Victor B. Kreng1, May-Yao Huang1
1National Cheng Kung University, Taiwan
Cite this article:  Kreng, V., & Huang, M. (2011). Corporate social responsibility: Consumer behavior, corporate strategy, and public policy. Social Behavior and Personality: An international journal, 39, 529-542.

Volume 39 Issue 4 | e2140 | Published: May 2011 | DOI: https://doi.org/10.2224/sbp.2011.39.4.529

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

In this theoretical article the concept of feedback with a system perspective and the system dynamics of cause-effect feedback circuits are used to explore the dynamic relationships among consumer behavior, corporate strategy, and public policy with regard to 2 aspects of corporate social responsibility; making a profit and providing social services. A good harmony with consumer behavior is based on emotion, with consumers playing the roles of demander and care receiver. In addition, effective corporate strategy and policy is based on reason, with the corporation playing the roles of supplier and philanthropist. Finally, the regulations established by public policy are based on law, and thus public policy plays the roles of guider and regulator.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.