Using the technology acceptance model to analyze ease of use of a mobile communication system

Chih-Chiang Wang1, Chih-Yung Tsai1, Ming-Te Lu2
1National Penghu University, Taiwan
2National Normal Kaohsiung University, Taiwan
Cite this article:  Wang, C.-C., Tsai, C.-Y., & Lu, M.-T. (2011). Using the technology acceptance model to analyze ease of use of a mobile communication system. Social Behavior and Personality: An international journal, 39(1), 65-70.

Volume 39 Issue 1 | e2106 | Published: February 2011 | DOI: https://doi.org/10.2224/sbp.2011.39.1.65

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The usability of mobile technology has been found to affect the attitudes of users and their willingness to use it, and furthermore to influence the effectiveness of communication. Accordingly, when mobile technology is developed as a communication medium, the product should be designed to be easy to operate and fit into users’ everyday lives. This would mean that more people would be willing to adopt the technology, resulting in more effective communication.

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