The prosocial and moral character of the spiritual leader

Yueh-Chuen Huang1, Hui-Chuan Shih1
1National Taichung Institute of Technology, Taiwan
Cite this article:  Huang, Y.-C., & Shih, H.-C. (2011). The prosocial and moral character of the spiritual leader. Social Behavior and Personality: An international journal, 39(1), 33-40.

Volume 39 Issue 1 | e2091 | Published: February 2011 | DOI: https://doi.org/10.2224/sbp.2011.39.1.33

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Using a case study the authors explored a spiritual leader’s value differences, focusing on his prosocial orientation and moral character by using the Q-sort template-matching technique (Bem & Allen, 1974). Using 511 employees working in the company as the experimental control group, the researchers found that the spiritual leader’s value system was very different from all others. Results demonstrate that a spiritual leader’s values are more prosocial and concerned with morality compared to the control group’s material and practical values. Also, through the same case study, the trends for the industry of department stores.

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