The effects of user perception of value on use of blog services

Shih-Ming Pi1, Hsiu-Li Liao1, Su-Houn Liu2, Chia-Yu Hsieh1
1Chung Yuan Christian University, Taiwan
2Chung Yuan Christian University
Cite this article:  Pi, S., Liao, H., Liu, S., & Hsieh, C. (2010). The effects of user perception of value on use of blog services. Social Behavior and Personality: An international journal, 38, 1029-1040.

Volume 38 Issue 8 | e2054 | Published: September 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.8.1029

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A weblog (blog) is a form of online technology that has the potential to be a teaching tool by creating a contact point between the teacher and the learner. In this study we used an Internet questionnaire to investigate teaching-related activities, with 187 blog users. The results of the statistical analysis provide several conclusions: a positive perception of value positively influences continued intention to use; convenience of use positively influences user perception of value; interaction; personalization; service compatibility; and cognitive effort all positively influence user perception of value.

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