Gratitude for, and regret toward, nature: Relationships to proenvironmental intent of university students from Japan

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Takashi Naito
Tomoko Matsuda
Pachongchit Intasuwan
Wiladlak Chuawanlee
Supaporn Thanachanan
Jarun Ounthitiwat
Meiko Fukushima
Cite this article:  Naito, T., Matsuda, T., Intasuwan, P., Chuawanlee, W., Thanachanan, S., Ounthitiwat, J., & Fukushima, M. (2010). Gratitude for, and regret toward, nature: Relationships to proenvironmental intent of university students from Japan. Social Behavior and Personality: An international journal, 38(7), 993-1008.


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With university students from Japan as participants, the current study was undertaken to examine the hypothesis that gratitude for and/or regret toward nature positively relate to proenvironmental intent. On the basis of preliminary studies, we constructed a questionnaire containing scales aimed at measuring gratitude, regret, and general feelings or impressions about nature, as well as a scale of proenvironmental intent, which was adapted from frequently-used scales of proenvironmental attitude. The partial regression coefficients of gratitude and regret on proenvironmental intent when general feelings towards nature were controlled suggested that only regret had a significant partial correlation with proenvironmental intent. A complementary study using scenarios about environmental behaviors confirmed the significant contribution of regret toward nature to proenvironmental intent in Japanese students.

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