Reader participation in the e-news service in Taiwan

Phoebus Chao-Kung Lee1, Gin-Yuan Lee1
1National Chiao Tung University, Taiwan
Cite this article:  Lee, P. C.-K., & Lee, G.-Y. (2010). Reader participation in the e-news service in Taiwan. Social Behavior and Personality: An international journal, 38(7), 979-986.

Volume 38 Issue 7 | e2038 | Published: August 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.7.979

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In the e-news service field, participation as well as involvement has been well-studied by researchers investigating Western cultures but in countries with emerging economies these topics have not received the same degree of attention. In this study we focused on Taiwan, as a New Industry Country (NIC), particularly on “click-and-mortar” (paper and electronic) news service providers. We found no difference in intention to participate but extreme information may prevent involvement in participation in the news service. Our model provides information on the structure of the competitive strategy (Porter, 2001) in an NIC.

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