The effect of a woman’s incidental tactile contact on men’s later behavior

Nicolas Guéguen1
1Université de Bretagne Sud, France
Cite this article:  Guéguen, N. (2010). The effect of a woman’s incidental tactile contact on men’s later behavior. Social Behavior and Personality: An international journal, 38, 257-266.

Volume 38 Issue 2 | e1970 | Published: March 2010 | DOI: https://doi.org/10.2224/sbp.2010.38.2.257

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Previous research has indicated that a light tactile contact is associated with a positive response towards the person who is touching. The effect of touch on courtship was investigated in this experiment, which was conducted in a field setting. A female confederate either slightly touched or did not touch a man in a bar when asking him for some help. It was found that men who were touched showed more interest toward the female confederate than when no touch occurred. It was also found that touch was associated with stronger courtship intentions by men. The importance of women’s nonverbal patterns in the courtship context and the trend of men to misinterpret women’s intent are proposed to explain these results.

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