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The effect of a woman’s incidental tactile contact on men’s later behavior

Nicolas Guéguen, PhD (Université de Bretagne Sud)
Cite this article:  Guéguen, PhD, N. (2010). The effect of a woman’s incidental tactile contact on men’s later behavior. Social Behavior and Personality: An international journal, 38, 257-266.
DOI: https://doi.org/10.2224/sbp.2010.38.2.257
Publication date: March 2010

Abstract


Previous research has indicated that a light tactile contact is associated with a positive response towards the person who is touching. The effect of touch on courtship was investigated in this experiment, which was conducted in a field setting. A female confederate either slightly touched or did not touch a man in a bar when asking him for some help. It was found that men who were touched showed more interest toward the female confederate than when no touch occurred. It was also found that touch was associated with stronger courtship intentions by men. The importance of women’s nonverbal patterns in the courtship context and the trend of men to misinterpret women’s intent are proposed to explain these results.

Full Text: PDF  pp. 257-266