An extension of financial cost and TAM model with IDT for exploring users’ behavioral intentions to use the CRM information system

Feng-Cheng Tung1, Ming Shing Lee2, Chih-Chung Chen3, Yao-Sheng Hsu4
1Kun Shan University, Taiwan
2Far East University, Taiwan
3Aletheia University, Taiwan
4Diwan College of Management, Taiwan
Cite this article:  Tung, F., Lee, M., Chen, C., & Hsu, Y. (2009). An extension of financial cost and TAM model with IDT for exploring users’ behavioral intentions to use the CRM information system. Social Behavior and Personality: An international journal, 37, 621-626.

Volume 37 Issue 5 | e1870 | Published: June 2009 | DOI: https://doi.org/10.2224/sbp.2009.37.5.621

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

In the present study, the researcher investigated innovation diffusion theory, the technology acceptance model, trust, and perceived financial cost. Based on 288 questionnaires collected from 65 corporations in Taiwan, it was found that compatibility, perceived usefulness, perceived ease of use, trust, and perceived financial cost were critical factors for users’ behavioral intentions to use the customer relationship management information system. Results indicated that compatibility, perceived usefulness, perceived ease of use, and trust have a significant positive effect on behavioral intentions, and perceived financial cost has a significant negative effect on behavioral intentions.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.