The effects of emotions on variety-seeking behavior

Shih-Chieh Chuang1, Chaang-yung Kung2, Ya-Chung Sun3
1National Chung Cheng University, Taiwan
2Chao-yang University of Technology, Taiwan
3Vanung University, Taiwan
Cite this article:  Chuang, S.-C., Kung, C.-y., & Sun, Y.-C. (2008). The effects of emotions on variety-seeking behavior. Social Behavior and Personality: An international journal, 36(3), 425-432.

Volume 36 Issue 3 | e1707 | Published: April 2008 | DOI: https://doi.org/10.2224/sbp.2008.36.3.425

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A study with 124 subjects demonstrated that people are likely to include more variety in their consumption decisions when they are induced to a negative emotion than when they are induced to a positive emotion. This phenomenon is explained by emotion-maintenance theory.

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