Social images of disadvantaged groups

Dorcas Susan Butt1, Edro Signori1
1University of British Colombia, Canada
Cite this article:  Butt, D., & Signori, E. (1976). Social images of disadvantaged groups. Social Behavior and Personality: An international journal, 4, 145-152.

Volume 4 Issue 2 | e148 | Published: August 1976 | DOI: https://doi.org/10.2224/sbp.1976.4.2.145

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Four hundred and thirty participants rated the social images of 8 groups on 67 variables which previous researchers have shown to be important in employment hiring situations. The groups rated were: average adults, women, mental retardates, ex-mental patients, ex-criminals, hippies, blacks, and North American Indians. A factor analysis yielded 6 major dimensions in the social images: appearance, sincerity, ability, outspokenness, fortitude, and security. The variations in the factor scores of the 8 groups were examined to clarify the disadvantages of each group in hiring situations.
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