Experimental application of behavior modification stratagems toward changing ethnocentric attitudes

Kermit Parker, Jr.1, Kenneth Anchor2, Lawrence Weitz2, Howard Roback3
1U.S.A.F. Academy, Colorado, United States
2George Peabody College, United States
3Vanderbilt University Medical Center, United States
Cite this article:  Parker, Jr., K., Anchor, K., Weitz, L., & Roback, H. (1976). Experimental application of behavior modification stratagems toward changing ethnocentric attitudes. Social Behavior and Personality: An international journal, 4, 187-192.

Volume 4 Issue 2 | e131 | Published: August 1976 | DOI: https://doi.org/10.2224/sbp.1976.4.2.187

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In this study we aimed to show that a change in ethnocentrism could be accomplished through the use of behavior modification techniques. A total of 18 Caucasian participants were divided into 6 groups: 3 control groups and 3 experimental groups. In 1 control and 1 experimental condition, participants read statements printed on index cards. Experimental group participants were reinforced for reading certain anti-ethnocentric statements. Control group participants received no reinforcement no matter what statements they made. In a second condition, participants underwent a structured interview with experimental participants being reinforced for anti-ethnocentric statements. Attitude change was determined by subtracting the pretest from the posttest scores on the Ethnocentrism Scale which was administered to all participants. Results showed that reinforcement was effective in producing attitude change.
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