The prediction of gambling behavior and problem gambling from attitudes and perceived norms

Susan M. Moore1, Keis Ohtsuka2
1Swinburne University of Technology, Australia
2Victoria University of Technology, Australia
Cite this article:  Moore, S. M., & Ohtsuka, K. (1999). The prediction of gambling behavior and problem gambling from attitudes and perceived norms. Social Behavior and Personality: An international journal, 27(5), 455-466.

Volume 27 Issue 5 | e987 | Published: October 1999 | DOI: https://doi.org/10.2224/sbp.1999.27.5.455

Abstract
Full Text
References
Tables and Figures
Acknowledgements
Author Contact

The aims in this study were to characterize gambling attitudes and social norms among adult Australians, and to evaluate whether gambling behavior (frequency) and problem gambling could be predicted by a model combining attitudes and social influences. With a sample of 215 late adolescents and adults, the theory of reasoned action was found significantly to predict gambling frequency and problem gambling, with intentions to gamble predicting behavior, subjective norms predicting intentions (and gambling frequency), and attitudes predicting intentions. Males scored higher than females on both problem gambling and gambling frequency. Across the sample, although most had gambled at some time (89%), gambling frequency and problem gambling were low, and attitudes and subjective norms with respect to gambling were a complex mixture of acceptance and rejection.


Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.