Main Article Content
In this article we discussed the influence path of culture-building services provided by property management companies in China’s residential communities, and their relationship with residents’ evaluations of the companies’ services. Using data from a survey of 501 residents of typical commercial housing communities, we constructed a structural equation model based on the stimulus–organism–response framework. Community cultural services were used as the stimulus variable; pleasure, arousal, and perceived value were the organism variables; and customer satisfaction was the response variable. Our results show that the impact of cultural services on residents’ evaluations could be explained by the stimulus–organism–response model, such that a strong community culture had a positive impact on residents’ emotions and perceived value, and on customer satisfaction. The findings of this study enrich understanding of how property services managers can construct a community culture system to satisfy owners.