Determinants of young vacationers’ recycling and conservation behavior when traveling

Heesup Han1, Kiattipoom Kiatkawsin1, Hyungseo Bobby Ryu2, Heekyoung Jung3, Wansoo Kim4
1College of Hospitality and Tourism Management, Sejong University, Republic of Korea
2School of Hospitality and Tourism Management, Kyungsung University, Republic of Korea
3School of Tourism and Hospitality Management, Changshin University, Republic of Korea
4Department of Tourism Management, Dong-A University, Republic of Korea
Cite this article:  Han, H., Kiatkawsin, K., Ryu, H., Jung, H., & Kim, W. (2019). Determinants of young vacationers’ recycling and conservation behavior when traveling. Social Behavior and Personality: An international journal, 47, e7650.

Volume 47 Issue 2 | e7650 | Published: February 2019 | DOI: https://doi.org/10.2224/sbp.7650

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We investigated key cognitive determinants that predict young vacationers’ recycling and water/energy/local resources conservation intention when traveling. We also examined the role of gender in this intention formation, used structural equation modeling, and tested for metric invariance. Results showed that environmental values, concern, and awareness significantly contribute to the generation of young vacationers’ intention to engage in recycling and to conserve water, energy, and local resources at a destination. In addition, environmental values had the strongest relationship with recycling and conservation intention, and gender significantly moderated the impact of environmental awareness on their intention. Overall, the findings inform researchers and practitioners about young vacationers’ environmentally sustainable tourism behavior.

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