Relationship between extroversion and social use of social networking sites

Kexin Wang1, Yuxiang Lv1, Zheng Zhang1
1School of Journalism and Communication, Tsinghua University, People’s Republic of China
Cite this article:  Wang, K., Lv, Y., & Zhang, Z. (2018). Relationship between extroversion and social use of social networking sites. Social Behavior and Personality: An international journal, 46(10), 1597-1610.

Volume 46 Issue 10 | e7210 | Published: October 2018 | DOI: https://doi.org/10.2224/sbp.7210

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We investigated a comprehensive model to integrate the negative linear association as well as the positive linear association between extroversion and the social use of social-networking-site behaviors. We examined the possibility of a curvilinear relationship between social use of networking sites and extroversion, revealing U-shaped curvilinear relationships between extroversion and total number of friends, browsing, and leaving comments after controlling for the linear relationship. These findings underscore the importance of considering a possible curvilinear relationship between extroversion (individual differences) and related behaviors in relation to social use of social networking sites.

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