How specific and general self-confidence affect assortment decisions

Main Article Content

Yawei Wang
Yaping Chang
Cite this article:  Wang, Y., & Chang, Y. (2018). How specific and general self-confidence affect assortment decisions. Social Behavior and Personality: An international journal, 46(10), 1687-1696.


Abstract
Full Text
References
Tables and Figures
Acknowledgments
Author Contact

By investigating the influences of 2 types of self-confidence, we tested the assumption that people always prefer a large assortment over a small one when offered a choice of 2 sizes of assortment. Participants were 194 students who were randomly assigned to a high or low specific self-esteem condition, a high or low general self-esteem condition, and a public or private social influence condition group. The results of our experiment demonstrated that people with high specific self-confidence perceived options as distinctive, and preferred a large assortment. However, people with low general self-confidence felt high social anxiety, and preferred a large assortment only when social influence was salient. Under this condition, low general self-confidence also strengthened the effect of specific self-confidence on assortment preference. Implications of our findings are discussed.

Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.
Please login and/or purchase the PDF to view the full article.

Article Details

© 2018 Scientific Journal Publishers Limited. All Rights Reserved.