Revealing images as Facebook profile pictures: Influences of demographics and relationship status

Amir Hetsroni1, Dror A. Guldin2
1Department of Media and Visual Arts, Koç University, Turkey
2Independent Scholar, Tel Aviv, Israel, Israel
Cite this article:  Hetsroni, A., & Guldin, D. A. (2017). Revealing images as Facebook profile pictures: Influences of demographics and relationship status. Social Behavior and Personality: An international journal, 45(6), 987-998.

Volume 45 Issue 6 | e6004 | Published: July 2017 | DOI: https://doi.org/10.2224/sbp.6004

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In this study, we examined the impact of demographics and relationship status on posting a revealing picture of oneself as a profile picture on Facebook. We randomly sampled and coded 1,000 profiles of Israeli Facebook users ranging in age between 18 and 61 years. Over 40% of the profiles showed at least 1 picture of the user dressed in a skimpy outfit. Results of a multiple logistic regression model indicated that younger age, a lower level of education, and not being engaged in a committed romantic relationship were significant predictors of the posting of these pictures. Further, gender alone was not a significant predictor, but the interaction of gender and level of education was. Specifically, women with a high-school-level education posted revealing pictures of themselves more often than did men with a similar level of education. We analyzed our results in light of Goffman’s theory of self-presentation.

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