Stimulation of individual creativity in electronic brainstorming: Cognitive and social aspects

Sergey R. Yagolkovskiy1
1Department of Psychology , National Research University Higher School of Economics, Russian Federation
Cite this article:  Yagolkovskiy, S. R. (2016). Stimulation of individual creativity in electronic brainstorming: Cognitive and social aspects. Social Behavior and Personality: An international journal, 44(5), 761-766.

Volume 44 Issue 5 | e5207 | Published: June 2016 | DOI: https://doi.org/10.2224/sbp.2016.44.5.761

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I examined the extent to which idea exchange in an electronic brainstorming session stimulates individual creativity. The influence of idea exchange on particular parameters of creativity was assessed in an idea exposure paradigm. Characteristics of stimuli were manipulated by presenting common, rare, and absurd ideas to 144 high school undergraduate participants. I assessed fluency, flexibility, and originality parameters of creativity using the Russian version of the Alternate Uses test. The results revealed a significant effect of stimulus type on originality, and showed that rare stimulus ideas had a positive influence on originality.

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