The self-as-entertainment personality construct: Validation and application in the hospitality context

Dong-Woo Ko1, Byung-Gook Kim1
1Department of Hotel and Tourism Management, Daegu University, Republic of Korea
Cite this article:  Ko, D.-W., & Kim, B.-G. (2015). The self-as-entertainment personality construct: Validation and application in the hospitality context. Social Behavior and Personality: An international journal, 43(9), 1519-1532.

Volume 43 Issue 9 | e4787 | Published: October 2015 | DOI: https://doi.org/10.2224/sbp.2015.43.9.1519

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We examined the validity and applicability of the self-as-entertainment (SAE) personality construct in the context of the hospitality industry. Participants were 309 employees at 4-star hotels in the southern region of China. Findings indicated that the 3 dimensions of the SAE construct (environment, mind play, and self) showed acceptable measurement properties and a reasonable fit. SAE–environment had a positive and significant effect on hotel employees’ organizational commitment; however, the relationships between organizational commitment and SAE–mind play and between organizational commitment and SAE–self were not significant in this study. Further, SAE–environment and SAE–self were significantly and positively related to hotel employees’ service orientation. Future researchers should extend our study to other locations to reveal a more stable view of the SAE construct, and should also investigate the complex nature of hospitality employees’ work environments.

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